MM! has nothing to do with everyone’s favourite M&M candy nor M & M meat shop.  With many new series starting this fall 2010 anime season, creators become more and more creative with title to gather viewers, don’t you think so ? MM! did catch my eye, not only the title is short but also it is used for other means. Nevertheless, I am intrigued to give this series a try.


As many other series, a summary usually starts “story is about <insert school grade> named <insert name> who is <insert character descriptions here>”. MM! is no exception as it tells you a story about a high schooler named Taro Sado who has a masochist personality and a big crush on a girl who comes frequently where he works part time. To cure his masochist personality, he joins 2nd Volunteer club leaded by Mio isurugi and so the story begins…

MM! 07

At a glimpse, Mio may look kind and care a lot about the problem that Taro’s having, however, it’s all just appearance as she does not like having all those kind of formalities when she talks to fellow students. Her hobby includes beat up other people including Taro.

MM! 09

Taro, who is being beaten, forgets his true intention of coming to this club and unknowingly he enjoys what Mio does to him. His face below speaks for itself as if he receives the ultimate pleasure from being beaten up. He is really a true masochist.

MM! 11

Mio, unaware of his masochist personality, continues her torture on Taro. It looks like this series is mainly about Taro is being beaten up by Mio in her attempt to cure Taro’s masochist personality.

MM! 12

Meanwhile, a shocking truth for Taro about his crush that it turns out to be Hayama Tatsukichi dressed as a girl. Hayama also went to 2nd volunteer club looking for advice whether or not that he should tell the truth about his hobby of crossdressing (damn trap >.>).

MM! 18

Thanks to Mio’s advice, Hayama can be true to himself, although, I feel sorry for Taro since his first love happened to be a guy ^^;;. Mio shows her sweet side and she’s blushing too when she’s happy that her advice helped

MM! 20

Taro’s day at 2nd volunteer club barely just started as Mio beats up / tortures him on daily basis.

MM! 21


After  I watched the first episode, I feel like MM! story plot has a potential, although, scenes of Mio beating up  Taro is little bit repetitive for my taste. Even though in each scene, Mio uses different tools to beat up Taro but after a while, it’s not even funny anymore ^^;;. The idea of masochism and trying to find a cure of it does peek my interest but scenes of Mio beating up Taro are just a tad too many (Maybe that’s why I couldn’t finish Toradora?)

OP and ED animation are little bit plain and they does not do what they are supposed to: to get viewers into the series. I skipped forward the OP on this first episode which is very unusual because I tend to watch OP for any new anime series, in particular, first episode.  Both OP and ED songs are your usual music for this kind of series. They have a fast beat,cheerful and happy-like.

Seiyuu wise, both main protagonist is voiced by a well-known seiyuu. Jun Fukuyama voices Taro Sado and a lot of us are probably already familiar with his name since he’s quite well known. Meanwhile, Mio Isurugi is voiced by Ayana Taketatsu. A lot of us probably already heard her voice everyone’s favourite series, K-ON!, as Azusa Nakano. Both seiyuu does a great job as main protagonist especially Jun since he lives up to my expectation.

In term of character’s personality, Mio just reminds me too much Taiga in Toradora and they both are tsundere-like. I realize it’s too early to judge but this anime is just a copy of Toradora with minor changes. What do you think ?

Additional tidbits

Opening theme
“HELP!! -Hell side-” by Ayana Taketatsu
Ending theme
“More-more LOVERS!!” by Natsuko Aso
Official website TVアニメ「えむえむっ!」公式サイト
Animation Production Xebec
Notable Seiyuus Jun Fukuyama (Lelouch in Code Geass,Kei in S.A, Kraft in Spice and Wolf) as Taro Sado

Ayana Taketatsu (Azusa Nakano in K-ON!, Vanilla in Yumeiro Patissiere, Ako in Kiss x Sis, Miharu in Baka to Test) as Mio Isurugi

Rie Tanaka (Simca in Air Gear, Lacus in Gundam Seed, Chii in Chobits,) as Michiru Onigawara

Original Character Design QP:flapper
Episodes 12

Rating: 6.5/10
Source: ANN
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